To outsiders, Twitter can seem like a big waste of time; a bunch of egomaniacs telling the world what they ate for lunch or what they think of the latest contestant on “The Bachelor.” But to those who use it and love it, it’s an invaluable resource. I’ve used Twitter to find new jobs, locate sources for articles, and gather information on a variety of topics.
There are many ways to use Twitter for business and personal success. However, until recently, I couldn’t put a dollar amount on Twitter. Then I discovered Sponsored Tweets, an advertising platform that connects companies with tweeters.
How Sponsored Tweets Works
Sponsored Tweets allows brands to tap into a Twitter user’s followers to reach new customers. By giving companies access to your Twitter stream, tweeters are compensated for each advertisement they accept.
The only thing tweeters need to do is write a tweet based on some simple guidelines provided by the advertiser. Sponsored Tweets takes care of the rest, and will even tweet it out for you. Companies choose Twitter followers they like based on a variety of factors, including how many followers you have and how much influence you have over those followers.1.Tweeters Sign Up
Setting up your account will only take a couple of minutes. To be eligible, an account must be at least 60 days old with 50 followers and 100 tweets sent. Sponsored Tweets will review your application, and once you’re approved you can start earning money.
2. Tweeters Promote a Brand on Their Own Terms
The great thing about Sponsored Tweets is that the tweeter is in complete control. If an advertiser is intrigued by the influence you have on your followers, then they present you with an opportunity through your Sponsored Tweets account. They will inform you of what your tweet needs to say and what link must be embedded in the message.
If you don’t like a company that approaches you, you can simply turn down the offer. If you want to move forward with the opportunity, however, simply write the tweet using the guidelines provided by the advertiser, and the advertiser will approve the final text.
All tweets carry full disclosure, which means they must include hash tagged text such as “#sponsored” or “#ad.” Since you’re writing the tweet, you can create a message you’re comfortable with. Once it’s approved, the tweet is sent out and you receive payment in your Sponsored Tweets account.
3. Tweeters Get Paid
With a typical Sponsored Tweets account, you must earn $50 before you can withdraw funds from your account. However, if you sign up for a “Pro” account, you only need to have $25 in your account before you’re eligible for withdrawal.
You can upgrade your account to Pro status for free for one month, and cancel at any time. After one month you will be charged a monthly fee of $1.99. According to Sponsored Tweets, having a Pro account will move you to the top of the list among available tweeters, which could result in increased offers from advertisers
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